I don't know about you, but if I was in a profession — consulting — that seemed particularly ripe to be disrupted by AI, I might be extra cautious when using the technology myself. KPMG didn't get the memo, allowing hallucinated case studies to make their way into a special report on the definitely real benefits of AI. As the Financial Times points out, reports from these consultancies will be seen as reliable, thus embedding hallucinations into future AI models.
The October report, “Redefining excellence in the age of agentic AI”, made numerous false claims about the use of AI by organisations including the Swiss bank UBS, the UK’s National Health Service and the public transit groups Swiss Federal Railways and Transport for London.
The inaccuracies were identified as AI hallucinations by the research group GPTZero and verified by the FT. After being alerted to the issue, UBS said it would ask KPMG to remove the false claims, and the Big Four firm on Thursday pulled the report from some of its websites.
KPMG report contained AI hallucinations on benefits of . . . AI · ft.com[FREE TO READ] Bogus case studies on UBS and transit systems exaggerated adoption of the technology