The way we watch elections is changing. Project C:
That made for an election night that was less of a single shared experience and, for many watching along with streamers, felt more intimate and engaged than just having CNN on in the background. In fact, it may have been the most distributed election-night audience ever, and we have no real way to count it.
Election night happened in a lot of small roomsnewsletter.projectc.bizWhat I saw flipping between livestreams, and what the numbers say about where the audience went