Column: Why Microsoft CEO Nadella Needed a Low-Budget Blog
Why Microsoft CEO Nadella Needed a Low-Budget Blog · bloomberg.comThe low-budget aesthetic is the point, part of a playbook fast on its way to becoming a cliché. One part of it is the mantra — codified (though not invented) by leading tech PR consultant Lulu Cheng Meservey — of “going direct.” This is the idea that the internet has freed company founders and executives from needing to deal with “third parties with misaligned interests,” such as pests like me in the mainstream media.